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Problem.
Pizza Hut's market share has been falling for the last four years, and they've become second place to Domnios, most people's default delivery choice.
Insight.
61% of Gen Z care about their food waste. Pizza Hut has also promised to reduce their food waste by 80% by 2030
Solution.
Pizza Hut will team with Olio to create a pizza that uses leftover, still-intact veg to minimise food waste.
Socials, can't live with them, can't live without them. Speaking of which, check mine out here!
Check out those savings! I bet students would love this 👀
Ross Tyler, Group Creative Director at Iris Global, loved this press release!
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